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DELI_ROUTINE
DELI_ROUTINE
Branding design & strategy for Deli_Routine
Food market with 3 brands 100% delivery
Lille/2020
The goal of this branding was to highlight takeaway services in a clear, simple, and playful way, through the personification of a takeaway bag, represented in a minimalist and dynamic form.
To reinforce the brand identity and establish a connection with the sub-brands, the little character is adapted to reflect the dishes and themes of various specialties.
The whole concept was expressed through graphically cohesive messages, emphasizing hedonism.
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