Illi & Co is brand focused on improving people’s lives. For this design the "&" symbol was highlighted to represent project diversity, with a bold arrow added to convey audacity.

For the gift card brand : Illicado,  the identity continues this theme, transforming the arrow into a heart to symbolize kindness.

And for the reconditioned products brand : Junii, the design integrates a human silhouette with an exclamation mark, reflecting urgency and the value of responsible consumption.